Krungthai-AXA Life launched a new global brand campaign and TVC ‘When you feel confident, you can go far’

Krungthai-AXA Life launched a new global brand campaign and TVC ‘When you feel confident, you can go far’- to encourage people to have confidence and believe they can achieve their goals. The campaign was born out of the company’s brand purpose, ‘to act for human progress by protecting what matters’, which was developed last year. Aligned with the new campaign, KTAXA continues to implement the 2nd year of its ‘Know You Can Football Youth (U15) Academy’ program to encourage children to have self-confidence and ‘Know You Can’. This initiative also promotes health and fitness and helps raise the standard of football in Thailand to international level.