2023 marks an exciting milestone as Krungthai-AXA Life Insurance celebrates its 25th Anniversary! One of the leading providers of health and protection services in Thailand attributes this significant milestone to the loyalty and trust of valued policyholders, employees and agents, deeming it a reflection of the unwavering strength, commitment and service across the country.
KTAXA started in Thailand with modest resources, however it has grown considerably over the years and its market share has increased to 8.3 percent in 2021, and the company is now number 5 in the industry. In terms of new health business sales, KTAXA has grown significantly over the years and is now ranked no. 2 in the industry and has achieved 13% of the health market share. Furthermore, the company received the highest Net Promoter Score (NPS) score in 2021, indicating that it is the most preferred brand amongst competitors in Thailand.
This success is reflected in the accolades the company has received for its product and service excellence, including iHealthy Ultra, Telehealth and its most recent innovative application Emma by AXA. Some of these awards include, ‘CEO of the Year’ and ‘Insurance Initiative of the Year’ at the Insurance Asia Awards 2021; ‘Most Innovative Health Product’ at ‘The Global Economics Awards’; and ‘The Life Insurance Brand of the Year, Thailand’ at the 2021 Global Banking & Finance Awards.
Speaking about the anniversary, CEO Sally O’ Hara said “The growth and success of KTAXA over the past 25 years can be attributed to our trusted and loyal customers and outstanding employees. We are fortunate to have so many great people and our commitment to inclusion and diversity has allowed us to grow our workforce to over 1300 people from all over the world and all walks of life. We also launched ‘Smart Working’ last year to promote an agile working culture and foster a better work-life balance, where employees can choose to work two days a week remotely.”
KTAXA’s strong agency forces has also played a major role in growing the business. The introduction of AXA Prime, a new standard of achievement for insurance agents, has really supported the growth, professionalism and expertise of agents and ultimately provided a better customer experience.
"As we reflect on Krungthai-AXA Life’s 25th anniversary, we want to thank all those who have paved the way for us to reach this milestone – our venture partner-KTB, Board of Directors, amazing clients, and best-in-class team members," said CEO, Sally O’Hara. We have weathered many storms, but through it all, we have continued to deliver on our promises – and for that, I am proud."
O’Hara concluded “Constant innovation of our products and services to find the best insurance solutions for our customers has driven over two and a half decades of unprecedented growth at the company and will remain an integral part of our mission moving forward."
For further information about the 25th Anniversary please visit the website www.krungthai-axa.co.th or call Customer Service 24/7 at 1159
