Krungthai-AXA Life Insurance, a leader in Health & Protection, recently announced the launch of its tax advertising campaign, to help people better utilise the tax deductions provided by the government and further support their financial planning and protection ambitions. The campaign will run from November 1st – December 31st, 2022 and is aligned with the end of year tax period. By purchasing any of the following three insurance plans: LifeReady (Protection), BumnanReady (Retirement) and Life Super Save 14/5 (Saving), customers can receive a maximum tax deduction of up to 300,000 THB.

Commenting on the campaign, Sally O’ Hara, CEO Krungthai-AXA Life said “We understand from our research that more and more people are becoming aware of the importance of medical protection and retirement planning. In view of this, we are running our annual tax deductible advertising campaign to encourage customers to purchase insurance and make them aware of the tax benefits available. All these initiatives aim to encourage Thai people to review their needs as soon as possible, and to motivate them to grasp the opportunities from the government’s tax deduction incentives for themselves and their families.”

The integrated advertising campaign will feature both offline (DOOH & Radio) and online (paid/owned) media. For further information, please visit https://www.krungthai-axa.co.th/tax-campaign-2022 or call customer service 24/7 at 1159.