Reaffirming its commitment to equal protection, Krungthai-AXA Life Insurance has unveiled a global brand campaign to raise awareness about disproportionate risks faced by women across health, business, education and sports. The campaign has been launched with simple, clear, and compelling messaging: “Being a Woman Shouldn’t be a Risk”.

The advertising campaign, which was launched August 16th, showcases familiar situations experienced by women from child to adulthood, encountering different risks and obstacles when in fact, ‘Being a woman shouldn't be a risk’. The film takes an optimistic and empowering approach, emphasizing the belief in progress and the aspiration for a better future.

Speaking about the campaign, Ms. Bubphawadee Owararinth, CPBCO Krungthai-AXA Life said “women’s safety and protection have always been very close to our hearts. We are committed to reinforcing gender equality and fighting exclusion so that women are less at risk in our society.  Aligned with our purpose ‘to act for human progress by protecting what matters’, this campaign hopes to raise awareness of the disparities that still exist today for women, encourage people to think differently and push for change.”

The campaign will be communicated across various media, including television, online and OOH media.

For further information on “Being a Woman Shouldn’t be a Risk “campaign please visit https://www.krungthai-axa.co.th/th/women-campaign or call 1159, 24/7.