Krunghtai-AXA Life Insurance is delighted to announce the results of its recent ‘Short-Form Video Social Media Awareness Campaign’ targeted at a younger audience, age 20-35. The aim of the initiative was to engage this audience in insurance products and services, provide advice on financial planning, saving, and investing and showcase how KTAXA can help people achieve their life goals and live a secure life.

In a fun and engaging way, the 30-second videos featured young[MAM1] , real people ( or were they animated?) explaining how insurance supported their needs and helped them achieve their dreams.

The results were very impressive and included:

Ø  Facebook impressions increased by +35% YoY to 23M impressions from 16.8M impressions.

Ø  Instagram reach increased by +104% YoY to 3.2M reach from 1.6M reach.

Ø  TikTok's short videos were launched as a pilot phase for the first time, achieving 7M views within 3 months.

 “KTAXA is delighted with the success of this campaign. The results highlight that well-produced, short videos are very powerful tools for capturing the attention of this younger audience, fostering interaction and driving conversations. Furthermore, these platforms allow us to reach a wider audience that might not normally engage with insurance companies” commented CEO, Krungthai-AXA Life, Ms. Sally O’Hara. “It is clearly an opportune time to take advantage of social media’s growing popularity to reach new and existing customers in a fun, inexpensive and engaging way.”

For further information on Krungthai-AXA Life’s campaigns, products or services, please call 1159 24/7 or visit www.krungthai-AXA.co.th

 [MAM1]Is there anything else we can say to describe these videos? Can you send me a link that will bring me straight to a video? Many thanks